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Make it Personal

One of the best parts about email marketing is that you can target specific groups of people quickly and easily. Moreover, you can personalize each email so that relevant information appears. To do th…

Put your Stamp on it

Your confirmation and welcome emails are going to be the first impression your subscribers get about your newsletter. Moreover, your welcome email is a great place to greet customers and ask them to b…

Your next campaign

If you like the layout of the first campaign you sent, you can save time when creating your next campaign by duplicating the first one you sent. So what will you talk about? Email is a great place t…

Tracking your success

Keep track of how your campaign is doing by reviewing the campaign report: What is tracked: Opens Clicks Bounces Unsubscribes SPAM Opens: Percentage of people who opened the email. Note: w…

3. Before you send: Checklist of things to verify

Test Send yourself a test email (you might also want to send it to a friend to check for typos) so you can see what your recipients will see. Make sure to test the text version as well as the HTML ve…

2. Preparing your first email

To create a new campaign go to the Sent tab and click on Create New Campaign on the right hand menu. Note: Each contact list already has personalizable "Confirmation" and "Welcome" emails setu…

1. Build your contact list

Before sending your first campaign, you must have at least one active list with at least one valid subscriber. Go to Contacts If you have more than one list, you’ll see the number of active lis…