Make it Personal
One of the best parts about email marketing is that you can target specific groups of people quickly and easily. Moreover, you can personalize each email so that relevant information appears. To do this, you’ll need to start by creating a form that’s tailored to your needs.
Advanced HTML user? You can create a fully customized form.
Getting the information you need:
In order for your form to reflect the information you need, you have to add fields to your list.
Adding a field Manually
- Click on the Contact tab and click on the list name.
- Click on Settings on the left hand menu.
- Click the Add a new field button
- Give the field a name (“CatOwner”)
- Select the type of field this is (Text, Number or Date)
- Click Create
- Repeat as needed
Note: Avoid asking for too much information: you don’t want your customers to have to fill in so much information that they’ll get bored and simply not subscribe instead. Keep it between 3 or 4 fields.
Adding a field via a CSV upload
When you upload a list, you will be able to Match Fields.
- Column Headers in your CSV file will be shown under Field.
- You can then choose to Don’t Keep or to Keep with radio buttons.
- If it’s a previously existing personalized field, it will default to Keep and use the map the field accordingly; otherwise, you can choose Give the field a new name from the drop down, and rename the field.
Finding the Form
- Click Contacts to access your contact list
- Click on Subscription Forms on the right hand menu.
Getting the form
- Click on HTML Form tab
- Select all, copy and paste to your website.
Getting the link to the form
- Click on the Link to the online form
- Copy the link You can use this to provide the link to your form on your Facebook page or post it on Twitter.
Note: Every field mapped to your contact list will show on your form.
Now that your form is set up and your fields are in place, it’s time to use the information to send targeted campaigns.
To improve engagement with your contact list, create groups in your list according to common features within your list, and send them content that’s directly pertinent to their interest.