Send yourself a test email (you might also want to send it to a friend to check for typos) so you can see what your recipients will see. Make sure to test the text version as well as the HTML version of your email.
Click on the Preview and Schedule button and proofread the email.
☐ Campaign Name: Is this really the campaign you want to send?
☐ From Name and Email: Is the sender recognizable?
☐ Reply-to address: Is it a real email? (check for typos or unwanted spaces)
☐ Subject: Make sure you have no typos in your subject and that it’s explicit If you used Merge fields:
☐ Preview as: Check at least 3 different contacts to make sure the information displays properly
☐ Do you have the link to show the email on the browser?
☐ Do you explain that the subscriber signed up for the newsletter?
The email body
☐ Do all the images display properly?
☐ When you mouse over the images, is there a clear alternate text that pops up?
☐ Do all the links work?
☐ Do the links bring you to where they are supposed to land?
☐ Are special characters displaying properly?
☐ Do you have an unsubscribe link [UNSUBSCRIBE]?
☐ Do you have the [CLIENT.ADDRESS] tag?
Click on the Schedule and Send button Send yourself a last test email.
Triple check the Summary – Campaign and the Summary – Recipients
If you’re ready to send it now, you can select the Send the campaign immediately option and click theSend button.
If you’re scheduling the campaign, you have two calendar years (the current year and the next) to plan the delivery of your campaign. Select the Schedule this campaign for later option and enter a date and time and click on the Schedule button.
To create a new campaign go to the Sent tab and click on Create New Campaign on the right hand menu.
Note: Each contact list already has personalizable “Confirmation” and “Welcome” emails setup and automatically sent.
Enter additional campaign details
a. Subject – Make it resonate with your audience. Be explicit!
b. Sender’s name and email address
c. Optional : an alternate reply-to email Avoid using “no-reply@…” emails.
d. Advanced options are available for experienced users.
We recommend you start by selecting one of our default templates. They’re free and have been optimized for email clients. The templates can all be stamped with your own brand with the Email Campaign Builder.
If you’re an HTML master, you can upload your own template ZIP file or copy-paste your HTML code.
Some of your customers can’t (or won’t) receive HTML-Based emails. Generating the Plain Text version also helps in regards to lowering your SPAM score. Please make sure you generate your text version:
Note: Square brackets represent either Tags or links.
[Visit our Website] ([http://www.mywebsite.com])
In your HTML email, this is a link. You should edit this text to look like:
Visit our Website at [http://www.mywebsite.com
569 874CitrusEmail subscribers worldwide
2,854,511emails sent in the past 30 days